Vision
Over the past four years I've been working to describe the vision I have for Sofcoast and our technologies. I continue to refine how I describe this vision.
In summary, Sofcoast's goal is to position ourselves at the crossroads of Unmanned Aviation and Mobile Computing and deliver compelling products to federal and commercial customers by leveragng our innovations in material science and applied research to eliminate barriers that exist in how people connect and share information with each other.
Below is a sketch I've drawn that outlines this vision.
Recap
2011 was a year for us to further our developmental efforts and to develop key early customer relatonships. We are happy with our work and our developmental systems as we continue to mature our prototypes and our thinking. I think the team shares in my sentiment that it's been a remarkably envigorating and enjoyable process to be a part of advancing and maturing our designs, concepts, methods and systems and to see the proverbial "lightbulb" turn on for people as they "get it".
What's Next
We're not satisfied with people simply understanding our concepts, methods, systems or approaches. We are focused on shattering barriers and assumptions and fundamentally changing the way people think and act.
This is a bold vision and won't happen over night.
We look forward to 2012 as the year where we transition from handbuilding and delivering mature prototypes to manufacturing and delivering perfected products. This is a tremendous accomplishment for all of us to look forward to and what this means is that we are tracking to achieve some key developmental milestones: from continued packaging improvements, delivering expanded all weather flight performance, integrating scalability and modularity as design features as well as compelling ease of use features.
We're also excited about 2012 being the year when we begin to unveil ground breaking payload technologies.
All in all, 2012 is shaping up to be another great year for us in the growth and evolution of Sofcoast and the maturity of our ASAP XP family of Hybrid Air Systems.
We appreciate your support and look forward to sharing more about Sofcoast in the coming weeks.
Cheers and Merry Christmas,
John
